摘要
文创行业的发展是我国文化资源行业发展的典型标志。圆明园是中国国家重点人文传统遗址公园,蕴含着丰富的建筑、艺术等价值。如何持续研发出有功能、人文等方面的文创内容,是文创设计的主要课题。文章通过结合我国的经典影视文学作品,以小说《后宫·甄传》中的圆明园为例,选取了具有高度辨识力和代表性的文化元素,并针对各文化资源特点提供了合理的文创设计方法,从而确定了圆明园遗址文创作品的设计策略与走向。
The development of cultural and creative products is a typical symbol of the development of China's cultural resources industry.As an important historical site park in China,Yuanmingyuan contains rich values of architecture,art and culture.How to continuously develop products with values of function,culture and symbols is an important topic of cultural and creative design.By combining classic movie and literature works,taking the Yuanmingyuan in the novel Empresses in the Palace as an example,the article selects recognizable and representative cultural elements,proposes effective cultural and creative product design methods according to the characteristics of each cultural resource,and clarifies the strategy and direction of the development of cultural andcreativeproducts inYuanmingyuanRelics Park.
作者
曹思颖
瞿子媛
方舟
Cao Siying;Qu Ziyuan;Fang Zhou(Huazhong University of Science and Technology,Whhan 430074,China)
基金
湖北省大学生创新创业项目《基于经典影视作品的圆明园数字化建成环境构建研究——以<后宫甄传>为例》阶段性成果之一(S202310487322)
中央高校基本科研业务费专项资金(2020kfyXJJS107)
湖北省自然科学基金项目(2021CFB021)。
关键词
圆明园
《后宫·甄传》
文创设计
Yuanmingyuan Relics Park
Empresses in the Palace
cultural and creative products
