摘要
在中国式现代化的背景下,岭南文化的传播策略显得尤为重要。同时,全球化与网络时代带来了新的挑战。面对挑战,文章提出了一系列传播策略(包括目标定位、内容筛选、渠道选择及方式创新)并详细规划了策略实施路径(如举办主题活动、加强国内外文化交流、推进教育推广与网络平台建设等)。通过这些策略与路径,旨在提升岭南文化的知名度与影响力,促进其在现代化进程中的传承与发展。
In the context of modernization with Chinese characteristics,the dissemination strategy of Lingnan culture is particularly important.Meanwhile,the challenges are brought by the globalization and internet era.In response to these challenges,this study proposes a series of communication strategies,including target positioning,content screening,channel selection and method innovation,and plans in detail the implementation path of the strategies,such as organizing theme events,strengthening domestic and foreign cultural exchanges,promoting education promotion and network platform construction,etc.Through these strategies and paths,the aim is to enhance the visibility and influence of Lingnan culture,promoting its inheritance and development in the process of modernization.
作者
李婕颖
LI Jieying(College of Humanities,Guangdong Peizheng College,Guangzhou 510000,China)
出处
《长春大学学报》
2024年第6期45-48,共4页
Journal of Changchun University
基金
广东省教育厅项目(2022WTSCX127)。
关键词
岭南文化
中国式现代化
传播策略
Lingnan culture
modernization with Chinese characteristics
communication strategy
