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人工智能时代高校网络舆情治理的机遇、挑战与对策

Opportunities,Challenges,and Countermeasures in University Online Public Opinion Governance in the AI Era
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摘要 人工智能是技术现象,更是社会现象,其在技术工具方面的创新和对于技术手段的赋能,为高校网络舆情治理带来了全新范式和重大机遇,促进了高校网络舆情监测自动化、研判智能化、引导精准化。与此同时,技术发展所带来的工具理性及价值理性的断裂与冲突也会造成高校网络舆情出现认知偏差、传播模式变轨、风险隐患多样等潜在危险,对新时代高校治理能力形成了严峻挑战。因此,要树立科学理性的高校网络舆情治理新理念,构筑高效灵敏的网络舆情治理新范式,促成多元共识的高校网络治理新格局,强化技术治理与科学良治的有机契合,开创高校网络舆情的智能治理新局面。 Artificial intelligence(AI)is not only a technological phenomenon,but also a social one.The innovation of its technological tools and the empowerment of its technological means have brought a new paradigm and significant opportunities for the governance of university online public opinions,promoting the automation of online public opinion monitoring,intelligent judgment,and precise guidance.At the same time,the rupture and conflict between instrumental rationality and value rationality have also created potential dangers such as cognitive bias,distorted dissemination patterns and diverse risks,forming a severe challenge to university governance in the new era.Therefore,it is necessary to establish a new concept of scientific and rational governance of university online public opinions,construct an efficient and sensitive new paradigm of online public opinion governance,create a new pattern of university online governance with consensus,strengthen the organic integration of technological governance and scientific governance,and renew intelligent governance of university online public opinion.
作者 吴奕 Wu Yi(Department of Publicity,Jiangsu University,Zhenjiang 212013,China)
出处 《江苏大学学报(社会科学版)》 2024年第4期115-124,共10页 Journal of Jiangsu University(Social Science Edition)
基金 国家社会科学基金青年项目(22CTQ015)。
关键词 人工智能 高校网络舆情 工具理性 价值理性 智能治理 artificial intelligence university online public opinion instrumental rationality value rationality intelligent governance
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