摘要
近年来,外卖已成为了大城市年轻人首选的用餐方式。由于消费者对快速送达的需求、平台企业对订单准时率的追求,外卖骑手不得不加快自己的送餐速度,导致违规驾驶,交通事故屡屡发生。为了科学、系统治理外卖人员的违规驾驶问题,本文设计平台监管惩罚、商家规范出餐、骑手规范驾驶的合作机制,构建外卖平台、商家、骑手之间的三方演化博弈模型,分析三方主体策略选择和博弈系统均衡点的稳定性,并结合数值仿真方法考察不同参数取值对三方主体演化稳定策略的影响。最后,以企业、商家、骑手三方协同治理为抓手,针对配送机制、商家环境和政府治理等方面提出相关对策建议,形成利益三方共享,矛盾问题三方联调的良性互动。
In recent years,take-out has become the preferred dining method for young people in big cities.Due to consumers’demand for fast delivery and platform companies’pursuit of on-time order rates,take-out riders have to speed up their food delivery speed,leading to illegal driving and frequent traffic accidents.In order to scientifically and systematically manage the illegal driving problem of delivery personnel,this paper designs a cooperation mechanism of platform supervision and punishment,business regulation of food delivery,and rider regulation of driving,builds a tripartite evolutionary game model between delivery platform,business and rider,and analyzes the strategic choice of the tripartite main body and the stability of the equilibrium point of the game system.Combined with the numerical simulation method,the effects of different parameter values on the evolutionary stability strategy of the tripartite agents are investigated.Finally,taking the collaborative governance of enterprises,merchants and riders as the starting point,relevant countermeasures and suggestions are put forward for the distribution mechanism,business environment and government governance,etc.,so as to form a benign interaction of tripartite sharing of interests and tripartite joint coordination of contradictory problems.
作者
耿纪超
李雪
杨力
Geng Jichao;Li Xue;Yang Li(School of Economics and Management,Anhui University of Science&Technology,Huainan Anhui 232001,China;Intelligent Decision Game and Digital Economy Innovation,Anhui Provincial Key Laboratory of Philosophy and Social Sciences,Hefei Anhui 230026,China)
出处
《衡阳师范学院学报》
2024年第3期108-119,共12页
Journal of Hengyang Normal University
基金
安徽省高校优秀青年科研项目(2022AH030082)
国家自然科学基金项目(72104001)。
