摘要
品牌作为企业乃至国家竞争力的综合体现,愈发受到国有企业重视。随着媒介技术的快速发展,媒体宣传对于企业品牌建设的影响日益凸显。文章分析媒体宣传在国有企业品牌建设中发挥的作用,并结合案例提出品牌宣传的策略与建议,旨在以媒体宣传力量推动国有企业进一步加强品牌建设,为企业高质量发展助力赋能。
As a comprehensive embodiment of the competitiveness of enterprises and even the country,brand has been paid more and more attention by state-owned enterprises in recent years.With the rapid development of media technology,the impact of media publicity on enterprise brand building has become increasingly prominent.This paper deeply analyzes the role of media publicity in brand building of state-owned enterprises,and puts forward the strategies and suggestions of brand publicity in combination with practical measures,aiming to promote state-owned enterprises to further strengthen brand building with the power of media publicity and ultimately assist the high-quality development of enterprises.
作者
杨守娟
Yang Shoujuan(SINOPEC News Agency,Beijing 100728,China)
出处
《当代石油石化》
CAS
2024年第6期57-59,共3页
Petroleum & Petrochemical Today
关键词
国有企业
媒体宣传
品牌建设
高质量发展
state-owned enterprise
media publicity
brand building
high-quality development
