摘要
融媒体时代,高校要利用数字化手段加快红色文化的宣传推广,将意识形态工作领导权握好、将网络宣传阵地守好、将堪当民族复兴大任的时代新人培养好。为进一步推动红色文化数字化传播,高校应当构建层次多元的红色文化数字化传播体系:在主体层上,形成政府、高校、社会组织紧密协同的传播格局,共同汇聚传播合力;在内容层上,系统梳理红色资源,传承弘扬红色精神,深刻把握红色话语,让传播内容转向生活化、视觉化、故事化;在路径层上,以数字化的方式,将红色文化全面融入课堂教学、环境营造、社会实践与人才队伍培养环节;在载体层上,建设新平台、运用新技术,推动红色文化传播数字化转型。
In the era of media integration,universities should utilize digital means to accelerate the promotion of red culture,maintain the leadership of ideological work and the control over online propaganda,and cultivate a new generation capable of shouldering the great responsibility of national rejuvenation.To further the digital communication of red culture,universities should cooperate with the government and social organizations to systematically sort out red resources,promote red spirit,strengthen red discourse,and make communication content more lifelike,visualized,and story-oriented.In addition,universities should integrate red culture into classroom teaching,environmental creation,social practice and talent training processes in a digital way,and build new platforms,utilize new technologies and promote the digital transformation of red culture communication.
作者
沈楚皓
SHEN Chuhao(President Office,Jiangsu Normal University,Xuzhou 221116,China)
出处
《中北大学学报（社会科学版）》
2024年第4期119-123,共5页
Journal of North University of China：Social Science Edition
基金
江苏高校哲学社会科学研究思想政治工作专题项目:新时代高校主流意识形态视觉化传播的内在机理及实现路径研究(2021SJB0506)。
关键词
融媒体时代
红色文化
数字化传播
高校思政教育
the era of media integration
red culture
digital communication
ideological and political education of university
