摘要
运动鞋是日常用品,以轻便时尚的特点受到人们喜欢。目前,运动鞋市场仍然被国外巨头耐克、阿迪达斯等公司把持,国产份额相对较少。在时代快速发展的背景下,人们逐渐认同国产品牌,文化自信引发的国潮崛起成为运动鞋市场的风口。本文通过研究运动鞋的特点,从行业市场情况出发,分析运动鞋市场特点及发展,有利于鞋企和相关从业者了解市场动态,对市场现状及将来变化有足够的认知,在新一轮机遇中把握发展良机,促进鞋业市场的繁荣。
Sports shoes are daily necessities,which are popular with people because of their lightweight and fash⁃ionable.At present,the sports shoes market is still controlled by foreign giants Nike,Adidas and other companies,and the domestic share is relatively small.Under the background of the rapid development of the times,people gradu⁃ally identify with the national product brand,and the China-Chic caused by cultural self-confidence has emerged as the wind outlet of the sports shoes market.This paper studied the characteristics of sports shoes,analyzed the charac⁃teristics and development of the sports shoe market,which is beneficial for shoe companies and relevant practitioners to understand market dynamics,and have sufficient understanding of the current market situation and future changes,thus seizing the development opportunity in the new round of opportunities,and promoting the prosperity of the shoe industry market.
作者
刘慧
LIU Hui(Xi’an Eurasia University,Xi’an 710065,China)
出处
《中国皮革》
CAS
2024年第7期97-100,共4页
China Leather
基金
2021年度陕西省哲学社会科学重大理论与现实问题研究项目(2021ND0267)。
关键词
运动鞋
国潮
市场发展
sports shoes
China-Chic
market development
