摘要
网络直播的兴盛塑造了全新的媒介景观,在媒介深度融合和资本、技术的加持下,网络信息异化现象愈演愈烈。当前,我国网络直播意识形态风险的生成机理既受社会心理因素影响,也与现代信息技术的赋权、资本操纵下的平台利益至上存在关联,并呈现出不同的样态。网络直播意识形态风险的主要诱因包括民众网络话语表达的非理性、媒介技术变革的去中心化、资本运行逻辑的操纵等。为防范和化解网络直播对主流意识形态的冲击,应当以健全法律、法规、规章“三位一体”的规范体系为基础,以创建高效稳定的对话机制为载体,以提升全民媒介素养为抓手,以信息技术赋能直播监管为保障,从而实现对网络直播意识形态风险的有效防控和治理。
The prosperity of live streaming has created an entirely new media landscape.With the deep integration of media and the support of capital and technology,the phenomenon of network information alienation has become increasingly severe.At present,the generation mechanism of ideological risks in live streaming in China is not only influenced by social and psychological factors,but also related to the empowerment of modern information technology and the supremacy of platform interests under the manipulation of capital,and takes different forms.The main causes of ideological risks in live streaming include the irrationality of people s online discourse expression,the decentralization of media technology transformation,and the manipulation of the logic of capital operation.To prevent and resolve the impact of live streaming on mainstream ideology,it is necessary to establish a sound normative system that integrates laws,regulations and rules,create an efficient and stable dialogue mechanism,improve the media literacy of the public,and empower live streaming supervision with information technology,so as to effectively prevent and control ideological risks in live streaming.
作者
覃思惠
Qin Sihui(School of Marxism,Guangxi Minzu University,Nanning 530006,China)
出处
《无锡商业职业技术学院学报》
2024年第3期79-85,共7页
Journal of Wuxi Vocational Institute of Commerce
基金
广西高等学校千名中青年骨干教师培育计划人文社会科学类立项课题“网络空间社会主义意识形态引领力提升研究”(2022QGRW021)。
关键词
网络直播
意识形态
风险挑战
治理路径
live streaming
ideology
risks and challenges
governance path
