摘要
大数据时代高校网络舆情具有师生主动发表意见、网络舆情载体多元化、聚焦性强等特征,但也存在网络舆情管理机制不健全、缺乏统一的大数据管理平台、网络舆情管理专业技术人员技能弱等问题。因此,高校要建立网络舆情立体化预警处理机制、应急处理机制、引导机制和多元互动机制,构建以大数据为核心资源的舆情管理模式,并依托大数据管理平台优化网络舆情管理队伍,从而提升大数据时代高校网络舆情管理水平。
In the era of big data,the online public opinion in colleges and universities has the characteristics of teachers and students actively expressing opinions,diversified online public opinion carriers,and strong focus.However,there are also problems such as incomplete network public opinion management mechanisms,lack of a unified big data management platform,and weak skills of professional technical personnel in network public opinion management.Therefore,universities need to establish a three-dimensional warning and handling mechanism,emergency response mechanism,guidance mechanism,and diversified interaction mechanism for online public opinion,build a public opinion management model with big data as the core resource,and optimize the online public opinion management team based on big data management platforms,thereby improving the level of online public opinion management in universities in the era of big data.
作者
余远天
黄岳山
YU Yuan-tian;HUANG Yue-shan(School of Basic Education,Hunan Vocational College for Nationalities,Yueyang,Hunan 414000;Yueyang Vocational Technical College,Yueyang,Hunan 414000)
出处
《岳阳职业技术学院学报》
2024年第3期42-45,共4页
Journal of Yueyang Vocational and Technical College
基金
2022年度湖南省教育厅科学研究项目“基于大数据的高职院校网络舆情管理机制研究”(22C1000)
2023年度湖南省社会科学成果评审委员会课题“大数据时代高职院校意识形态安全体系构建研究”(XSP2023FXC085)。
关键词
大数据
汇集整合
高校网络舆情
管理机制
big data
gathering and integrating
online public opinion in colleges and universities
management mechanism
