摘要
习近平文化思想是新时代党领导文化建设实践经验的理论总结,既引领着新时代视听创作与传播实践,也为社会主义文艺事业进一步繁荣发展提供了科学的行动指南。近年来,新时代文艺工作者以强烈的历史主动精神,坚持以人民为中心的创作导向,不仅用《山海情》《觉醒年代》《人世间》《繁花》等现实题材电视剧讲述中国式现代化的故事,也借助《中国诗词大会》、河南卫视“中国节日”系列等“国风”、“国潮”类文化节目实现传统文化的创造性转化和创新性发展。在媒体深度融合的背景下,这些视听节目在传统媒体和新媒体端均展现出强大的传播力和影响力,成为巩固壮大主流思想舆论以及建设中华民族现代文明的生动实践。以主旋律和现实题材电视剧、传统文化综艺节目、“非遗”主题纪录片等类型的代表性视听作品为例,可呈现融媒体时代以视听传播建构对主流价值的文化认同的过程。
Xi Jinping Thought on Culture is a theoretical summary of the practical experience of the Party’s leadership in cultural construction in the new era.It not only leads the practice of audio-visual creation and communication in the new era,but also provides a scientific action guide for the further prosperity and development of socialist literary and art.In recent years,the writers and artists of the new era,with a strong historical initiative,adhere to the people-centered creative orientation,tell stories of Chinese modernization with realistic TV dramas such as Minning Town,The Age of Awakening,A Lifelong Journey,and Blossoms Shanghai,and also realize the creative transformation and innovative development of traditional culture with the help of ancient style and national cultural programs such as The Chinese Poetry Conference and the“Chinese Festivals”series of Henan Satellite TV.In the context of deep integration of media,these audio-visual programs have shown strong communication and influence on both traditional and new media,becoming a vivid practice of consolidating and strengthening mainstream ideological and public opinion as well as the construction of modern civilization of the Chinese nation.Taking representative audio-visual works such as TV dramas with main themes and realistic themes,traditional cultural variety shows,and“intangible cultural heritage”documentaries as examples,the process of constructing mainstream cultural identity through audio-visual communication in the era of integrated media can be presented.
出处
《艺术传播研究》
2024年第4期4-15,共12页
Journal of Art Communication
基金
研究阐释党的十九届五中全会精神国家社会科学基金重点项目“以文艺作品质量提升为导向的数字时代文艺批评机制研究”(编号:21AZD053)的阶段性成果。
关键词
习近平文化思想
视听传播
中国式现代化
文化认同
Xi Jinping Thought on Culture
audio-visual communication
Chinese modernization
cultural identity
