摘要
文章基于网红经济的视角,深入探讨了中职电子商务直播营销的教学策略。研究指出,为应对行业挑战,教学策略应聚焦于整合网红资源、强化内容创意与个性化、提升数据分析与精准营销能力,以及培养学生的跨界融合与创新思维。这些策略对于提高学生的实战能力和职业素养至关重要,有助于他们更好地适应直播营销领域的快速发展。通过这些教学策略,中职学校有望培养出更多具备专业技能和创新精神的直播营销人才,为行业的可持续发展注入新动力。
Based on the perspective of internet celebrity economy,this article delves into the teaching strategies of live streaming marketing in vocational e-commerce.Research suggests that to address industry challenges,teaching strategies should focus on integrating internet celebrity resources,strengthening content creativity and personalization,enhancing data analysis and precision marketing capabilities,and cultivating cross-border integration and innovative thinking.These strategies are crucial for improving students'practical skills and professional qualities,helping them better adapt to the rapid development of live streaming marketing.By implementing these teaching strategies,vocational schools are expected to cultivate more live streaming marketing talents with professional skills and innovative spirit,injecting new impetus into the sustainable development of the industry.
作者
徐蓓蓓
XU Beibei(Xuancheng School of Information Engineering,Xuancheng,Anhui 242000)
出处
《科教导刊》
2024年第17期105-107,共3页
The Guide Of Science & Education
关键词
网红经济
中职电子商务
短视频
直播营销
internet celebrity economy
secondary vocational e-commerce
short videos
live streaming marketing
