摘要
通过感性意象研究女性对健身产品CMF(颜色、材质、工艺)的感性需求,并为女性健身产品提供客观准确的设计因素选择提供依据。采用语义差异量表获取产品和CMF的意象,并通过感性意象偏差的衡量,分析不同因素意象与意象标准之间的差异度。基于意象偏差,通过聚类分析方法,获得最佳设计因子组合。分析得出各设计因素最优选择,以及13种与女性健身产品意象匹配高的设计因子组合。凝练得出4种设计因素的设计原则,指导产品设计中因素的选择。依据研究指导设计出的产品符合女性用户的感性需求,有助于产品在使用过程中为女性群体提供更好的情感体验。该研究为在设计过程中把握用户对CMF感性需求提供了新思路、新方法。
This study aims to investigate the emotional needs of women towards the color,material,and finish(CMF)of fitness products from a sensory imagery perspective,and to provide a basis for the objective and accurate selection of design factors for women’s fitness products.A semantic differential scale was used to obtain the imagery of products and CMF,and the differences between the imagery and the standard were analyzed based on the measurement of sensory imagery bias.By using cluster analysis method based on the imagery bias,the optimal combination of design factors was obtained.The optimal selection of each design factor was analyzed,and 13 combinations of design factors that match the imagery of women’s fitness products were obtained.Four design principles of design factors were summarized to guide the selection of factors in product design.The products designed according to the guidance of this study meet the emotional needs of female users,which helps to provide a better emotional experience for women during the use of the products.This study provides new ideas and methods for grasping user’s emotional needs in the design process.
作者
李彦毅
张萍
俞璋凌
LI YANYI;ZHANG PING;YU ZHANGLING
出处
《设计》
2024年第12期18-22,共5页
Design
基金
《基于情感语义模型的移动媒体设计研究》(安徽高校自然科学研究重点项目,项目号:KJ2020A0776)。
关键词
感性意象
感性意象偏差
CMF设计
语义差异法
女性健身产品
聚类分析
Perceptual image
Perceptual image deviation
CMF design
Semantic difference method
Women’s fitness products
Cluster analysis
