摘要
网络自媒体是多样化元素并联呈现的新型传媒形态,作为新时代高校思想政治教育的重要载体,搭建了思想政治话语传播的双重场域和新型环境,在为高校思想政治教育带来应然优势的同时,也裹挟着一定的显在困境。自媒体场域多元旋律并奏使思想政治教育话语内容逻辑失调;受众群体蔽明塞聪压缩思想政治教育话语传播效能;话语角色失位加剧受教育者极化。为此,高校需辩证看待此次“危”与“机”,优化话语内容、更新话语策略、正位话语角色、清朗自媒体平台,转“危”为“机”,增进高校思想政治教育话语传播的实效性。
Network we-media is a new form of media with multiple elements in parallel.In the new era,as an important carrier of ideological and political education in universities,it has built a double field and a new environment for the dissemination of ideological and political discourse.Network we-media brings advantages to ideological and political education in universities,but also carries some difficulties.Therefore,we need to look at the difficulty and opportunity from multiple angles.In this way,some strategies can be adopted to increase the efficiency of discourse communication in university ideological and political education:optimizing discourse content,up dating discourse strategies,correcting discourse roles,and rectifying the we-media platform.
作者
党艺晋
洪涛
Dang Yijin;Hong Tao(College of Marxism,Lanzhou University of Technology,Lan Zhou 730000 China)
出处
《西安文理学院学报（社会科学版）》
2024年第2期23-27,共5页
Journal of Xi’an University(Social Sciences Edition)
关键词
网络自媒体
高校思想政治教育
话语建构
意识形态
Network We-Media
University Ideological and Political Education
Discourse Construction
Ideology
