摘要
企业的综合竞争力表现在企业科研、技术、产品、人才、营销等各方面优势的综合.而文化力是企业综合竞争力一个重要方面,它对员工的行为起着引导、凝聚和激励等作用,它渗透与其它各项竞争力之中,并发挥着不可替代的作用.本文重点从企业文化力的五个作用方面进行了分析论述.企业只有在文化力不断推动中,才能不断提高综合竞争力,从而取得可持续的健康发展.
The comprehensive competition ability of enterprises can be found from the integration of their scientific research, technology, products, personnel, and marketing. Enterprise culture is an important aspect of enterprises competition ability, which will lead and encourage the employees' behavior. This paper analyzes the enterprise culture power from five aspects. Only under the impulse of enterprises culture power, can they develop themselves properly.
作者
何伟林
He Weilin (Henan Mechanical and Electrical Engineering College,Xinxiang 453002,China)
出处
《平原大学学报》
2002年第4期63-64,共2页
Journal of Pingyuan University
