摘要
数字智能技术的快速发展,为龙江冰雪文化传播开辟了新领域,龙江冰雪文化传播生态就此发生深刻变革。基于传播生态中的信息技术、传播范式和社会行为三个维度,对数智技术赋能下龙江冰雪文化传播状况进行审视,发现其伴随着时代与科技进步已然发生三种嬗变。在技术层面,人工智能取代传统媒介成为核心载体;在范式层面,形成从大众传播到全场景精准传播的新范式;在行为层面,从单向度的施与式传播转为“以人为本”多元主体的仪式传播。在新的数智化生态下,龙江冰雪文化传播在时间和空间上得到扩展,文化传播形态有望出现更多迭代,从而有助于推动龙江冰雪文化朝着纵深、多元、先进的方向发展,为龙江大众带来更多利益和福祉。
The rapid development of digital intelligent technology has opened up new fields for the dissemination of Longjiang's ice and snow culture,leading to a profound transformation of its communication ecology.By examining the state of ice and snow culture communication in Longjiang in the context of information technology,communication paradigms,and social behavior,this study reveals three significant transformations that have occurred with the empowerment of intelligent technologies.At the technological level,artificial intelligence has replaced traditional media as the core carrier.At the paradigm level,a new paradigm has emerged,shifting from mass communication to precise communication in various contexts.At the behavioral level,communication has evolved from unidirectional transmission to a ritualistic communication involving multiple diverse participants centered around people's needs.In this new digital ecological framework,the dissemination of Longjiang's ice and snow culture expands in terms of both time and space,and cultural communication forms are expected to undergo further iterations,thereby promoting the development of Longjiang's ice and snow culture towards depth,diversity,and advancement,bringing greater benefits and well-being to the people of Longjiang.
作者
张迪
ZHANG Di(School of Humanities,Jiamusi University,Jiamusi 154007,China)
出处
《冰雪运动》
2024年第3期92-96,共5页
China Winter Sports
基金
黑龙江省哲学社会科学研究规划项目(23XWC202)。
关键词
冰雪文化
传播生态
数智技术
黑龙江省
ice and snow culture
communication ecology
intelligent technologies
Heilongjiang Province
