摘要
以彩陶艺术制品的文化性、地域性为前提,以泥料和技艺为基础,实现黑龙江彩陶艺术制品文化与审美及其经济价值研究目的。采用审美性与经济性结合研究方法,考察彩陶艺术制品的审美性、实用性和多元文化性。从彩陶艺术制品经济价值出发,重点剖析彩陶艺术制品的商品性质,解析彩陶艺术制品价值决定其经济效益的源泉,从经济视域为彩陶艺术制品发展定位,明确提出其产业化生产的研究结果;阐述黑龙江彩陶艺术制品产业化路径和产业化发展目标,探究彩陶艺术制品的品牌形象塑造、品牌建设和多渠道销售。
Based on the cultural and regional characteristics of painted pottery art products,clay materials and techniques,the study aims to study the culture,aesthetics and economic value of painted pottery products in Heilongjiang Province.The aesthetic,practical and multicultural characteristics of painted pottery art products are investigated by combining aesthetic and economic research methods.Starting from the economic value of painted pottery art products,the study focuses on analyzing the commodity nature of painted pottery art products,analyzing the source that the value of painted pottery art products determines its economic benefits,and positioning the development of painted pottery art products from the economic perspective,and clearly puts forward the research results of its industrial production.The study expounds the industrialization path and development goal of Heilongjiang painted pottery art products,and probes into the brand image shaping,brand building and multi-channel sales of painted pottery art products.
作者
周颐
周威
ZHOU Yi;ZHOU Wei
出处
《商业经济》
2024年第6期4-6,46,共4页
Business & Economy
基金
黑龙江省哲学社会科学研究规划项目(21YSB136)阶段性成果
黑龙江省教育科学规划重点课题(GJB1422227)
新农村发展研究院横项课题(86001508)
黑龙江省哲学社会科学研究规划项目(23YSB247)阶段性成果。
关键词
彩陶艺术
文化
审美
经济价值
painted pottery art
culture
aesthetic appreciation
economic value
