摘要
现以景德镇民宿为例,对服务质量、旅游体验、游客满意度与旅游行为意向之间的关系进行研究,并在文献研读的基础上建立结构方程模型。通过对收集到的214份有效问卷进行分析,对服务质量、旅游体验、游客满意度及旅游行为意向之间的关系进行探讨。研究结果显示:民宿服务质量、旅游体验、游客满意度及旅游行为意向之间呈正相关关系,服务质量除了直接作用于旅游行为意向外,还通过旅游体验、游客满意度两个中介变量影响旅游行为意向。
This paper takes Jingdezhen B&B as an example to study the relationship between service quality,tourism experience,tourists'satisfaction and tourism behaviour intention.The paper establishes a structural equation model on the basis of literature study.The relationship between service quality,tourism experience,tourists'satisfaction and tourism behaviour intention is explored by analyzing 214 valid questionnaires collected.The results of the study show that there is a positive correlation between B&B service quality,tourism experience,tourists'satisfaction and tourism behaviour intention,and that service quality,in addition to its direct effect on tourism behaviour intention,also affects tourism behaviour intention through the two mediating variables of tourism experience and tourists'satisfaction.
作者
彭润华
陶峻
苌静
Peng Runhua;Tao Jun;Chang Jing(Guangxi Normal University School of Economics and Management,Guilin Guangxi 541000)
出处
《北方经贸》
2024年第6期144-149,共6页
Northern Economy and Trade
基金
国家社会科学基金项目(20BGL155)。
关键词
民宿服务质量
游客满意度
旅游行为意向
景德镇
Service Quality
Tourist Satisfaction
Tourism Behavioural Intention
Jingdezhen
