摘要
新时代主题出版承载着阐释和传播中国式现代化理论、壮大主流思想舆论、推动经济社会发展、传承创新中华文化、向世界讲好中国式现代化故事以及推进自身高质量发展的职责使命。为此,主题出版要通过转变叙事方式以提升叙事能力、强化育人和全民阅读功能以提升民众素养、推动“走出去”以提升国际话语权、强化数字技术赋能以推进自身转型升级。在践行过程中,主题出版要统筹把握好政治性与文化性、学术性与大众性、国内市场与国际市场、传统主题图书和融媒体主题出版产品之间的平衡。
The theme publishing in the new era assumes the responsibility and mission of interpreting and disseminating the theory of Chinese modernization,strengthening the mainstream ideology and public opinion,promoting economic and social development,inheriting and innovating Chinese culture,telling the story of Chinese modernization to the world,and promoting its own high-quality development.To accomplish these missions,theme publishing should enhance its narrative ability via adjusting its narrative methods,strengthen its educational and public reading functions to enhance public literacy,promote"going global"to enhance international discourse power and strengthen digital technology empowerment to promote its own transformation and upgrading.In this process,theme publishing should also balance the political,cultural as well as academic and popular nature,coordinate domestic and international markets,and align traditional books theme publishing with integrated-media products theme publishing.
作者
陈矩弘
韩建民
CHEN Ju-hong;HAN Jian-min(Integrated Media and Theme Publishing Research Institute,Hangzhou Dianzi University,Hangzhou 310018,China)
出处
《编辑之友》
北大核心
2024年第6期5-13,共9页
Editorial Friend
基金
国家社会科学基金一般项目“红色报刊图像新闻出版史料整理与研究(1921-1949)”(23BXW011)。
关键词
主题出版
中国式现代化
职责使命
践行路径
theme publishing
Chinese modernization
responsibility and mission
way forward
