摘要
数字媒介技术的快速发展迫使学界开始重新思考媒介与艺术关系这一传统命题。本文从媒介分析视角出发,探索传统艺术在当代的创造性转化与创新性发展。研究发现,传统艺术为当代艺术生产提供了丰富的文化要素,为现代生活增添人文关怀、引领文化消费、促进中华优秀传统文化传播,同时又因“时代性的移位”而面临价值的消解,因而迫切需要社会各方积极主动地传承传播。在文化数字化背景下,技术全面融入艺术的生产、传播和价值实现,为艺术脱域化生产提供数字化场景,为艺术交往提供数字化传播渠道,为艺术交易提供数字市场,进而推动传统艺术由间离式审美转向沉浸式审美。立足媒介物质性和技术可供性,应当在传统艺术传承创新中嵌入媒介技术逻辑,推动传统艺术数字化传播体系建设,加速传统艺术脱域化再生产,扩大传统艺术跨媒介传播矩阵的可供性,挖掘并赓续传统艺术的时代价值,推进传统艺术的当代传承和创新。
The rapid development of digital media technology forces the academic circle to rethink the traditional proposition of the relationship between technology and art.From the perspective of media analysis,this paper explores the creative transformation and innovative development of traditional art.It found that the traditional art provides a rich cultural elements for contemporary art production to promote the transition of traditional art from detached aesthetics to immersive aesthetics,as well as adding humanistic care for modern life,leading the cultural consumption,promoting the Chinese excellent traditional culture.Meanwhile,the traditional art face the value of digestion because of“time shift”,and stand in need of inheriting and communicating by all sides.In the context of cultural digitization,technology is fully integrated into the production,communication and value realization of art,providing digital scenes for art delocalization production,providing communication channels for art communication,and providing digital market for art trading.Based on the materiality and technological availability of media,we should explore and continue the era value of traditional art from four aspects:media technology should be embedded into the process of traditional art inheritance and innovation,promoting the construction of a digital communication system for traditional art inheritance,accelerating the detachment and reproduction of traditional art,and expanding the availability of cross media communication matrices for traditional art,so as to explore and continue the contemporary value of traditional art,promote the contemporary inheritance and innovation of traditional art.
作者
王夏歌
张苏秋
Wang Xiage;Zhang Suqiu
出处
《南京社会科学》
北大核心
2024年第5期144-154,共11页
Nanjing Journal of Social Sciences
基金
国家社科基金青年项目“构建人类命运共同体的文明对话机制和路径研究”(22CH186)
中国博士后科学基金面上项目“数智时代博物馆文化传承的知识生产机制与实践路径研究”(2023M733288)的阶段性成果。
关键词
媒介技术
传统艺术
传承与创新
文化数字化
media technology
traditional art
inheritance and innovation
cultural digitization
