摘要
作为当下主要消费形态之一,网络符号消费无形之中刺激了人们的消费需求和欲望。网络符号消费作为商品符号网络化的表现形式,主要通过改变空间和时间的物理质性而建构一种表象与内在相割裂、虚拟与现实相“脱域”、自我认同与消费异化相裹挟等意识形态,进而改造和钳制消费者及其消费行为,即:在空间维度上,网络符号消费通过空间的“延异”和流动而使得商品符号呈现出“延异”特征;在时间维度上,网络符号消费通过非线性逸速的时间摧毁物理的消费空间而重构一个以商品符号价值为主的虚拟消费空间。然而,无论是在空间维度上还是在时间维度上,网络符号消费本质上是资本对消费者及其消费行为进行改造和裹挟,其最终目的是实现资本的无限增殖。为此,在当下网络符号消费社会中,消费者需要根据自身实际,在保持独立、审慎和自主甄选意识的前提下理性寻求自我需要的满足。
As one of the main consumption forms at present,Internet symbol consumption has invisibly stimulated people’s consumption needs and desires.As a manifestation of the networking of commodity symbols,Internet symbol consumption mainly restrains consumers and their consumption behavior by changing the physical properties of space and time to construct an ideology of separation between appearance and interiority,“disembedding”of virtuality and reality,self-identity and consumption alienation,that is:in the spatial dimension,Internet symbol consumption makes commodity symbols exhibit“differance”characteristics through the“difference”and flow of space;in the temporal dimension,Internet symbol consumption destroys the physical consumption space through the nonlinear and rapid time and reconstructs a virtual consumption space dominated by the symbolic value of commodities.However,whether in the spatial or temporal dimension,Internet symbol consumption is essentially the transformation and coercion of consumers and their consumption behavior by capital,and its goal is to achieve unlimited proliferation of capital.For this reason,in the current society of Internet symbol consumption,consumers need to rationally seek to satisfy their own needs based on their own reality and on the premise of maintaining independence,prudence and self-selection awareness.
作者
杨嵘均
卢晗
Yang Rongjun;Lu Han
出处
《南京社会科学》
CSSCI
北大核心
2024年第5期101-110,120,共11页
Nanjing Journal of Social Sciences
基金
国家社科基金一般项目“网络符号消费的传播政治经济学批判研究”(20BZZ002)的阶段性成果。
关键词
网络符号消费
空间延异
时间辐裂
时空生产
资本逻辑
internet symbol consumption
spatial differance
temporal divergence
space-time production
capital logic
