摘要
目的设计一款海昏侯文创陶瓷茶具,为传统文化的传承与发展提供新的思路和途径。方法深入探讨陶瓷文化产业和海昏侯文化在我国的重要地位,并对文创产品的传播进行全面分析。从融合和传播的角度出发,寻找陶瓷文化产业的助推力,旨在推动产业的发展。同时,采用模糊层次分析法(FAHP)构建文化产业与文创产品的关联度,得到重要的权重因子,运用感性工学(KE)对海昏侯文创茶具视觉设计进行深入分析,通过将显性文化基因与隐性文化基因相结合,使产品以视觉+互动的方式传播,将设计打造成跨文化交流的媒介,为文化赋能。结论更好地将海昏侯文化的独特魅力展现出来,为文化创意产业的发展提供了新的思路和方向。
The work aims to design a Haihunhou cultural and creative ceramic tea set,to provide new ideas and ways for the inheritance and development of traditional culture.The important position of ceramic culture industry and Haihunhou culture in China and the spread of cultural was discussed and the communication of cultural and creative products was analyzed.From the perspective of integration and communication,the thrust of ceramic culture industry was found out,aiming at promoting the development of the industry.At the same time,the fuzzy analytic hierarchy process(FAHP)was used to construct the correlation between cultural industry and cultural and creative products,and the important weight factors were obtained.Kansei Engineering(KE)was used to deeply analyze the visual design of Haihunhou cultural and creative tea set.By combining dominant cultural gene and recessive cultural gene,the product design was disseminated in a visual+interactive way.The design was built into a medium for cross-cultural communication,empowering the culture.The unique charm of Haihunhou culture can be displayed better,and new ideas and directions can be provided for the development of cultural and creative industries.
作者
张朝晖
杨鸿
ZHANG Zhaohui;YANG Hong(Jingdezhen Ceramic University,Jiangxi Jingdezhen 333403,China)
出处
《包装工程》
CAS
北大核心
2024年第12期347-355,403,共10页
Packaging Engineering
基金
国家社科基金(21BG123)
江西省社科“十三五”基金(20WTO3)。
关键词
文创产品设计
海昏侯文化
设计语境
陶瓷文化
FAHP
cultural and creative product design
Haihunhou culture
design context
ceramic culture
FAHP
