摘要
文学是唤起游客情感体验和情感表达的重要符号。但是,现有研究对文学旅游地的游客情感问题仍关注不足,不利于经营者理解游客的情感诉求和进一步优化游客情感体验。文章以阳关与玉门关文学旅游地为例,通过爬虫软件获取国内代表性旅游网站的游客评论文本,运用内容分析和情感分析的方法探讨文学旅游地的游客情感特征与影响因素。研究发现:(1)文学旅游地的游客情感特征以积极与消极情绪为主,且具有情境异质性;(2)游客的积极情感主要受文学作品的历史象征意义、人文景观的真实性与自然景观的地方性、公共文化服务设施与互动体验设施的多样性、讲解服务的公益性与交通服务的专业性等要素影响;(3)游客的消极情感主要受文学作品的消极情感表征与场所意象、人文景观的失真与不完整、互动体验设施的过度商业化与通信网络设施的不完善、售检票服务的不便与公益讲解服务的缺失等要素影响。
Managing and expressing tourists'emotions has become anemerging core issue for heritage tourism site.In this regard,literature is an important symbol that can arouse tourists'emotional experience and expression,yet limited research has probed into tourists'emotional experience in literary tourism destinations.This study aimed to figure out the characteristics and influencing factors of tourist emotion in literary tourism destinations by taking Yang pass and Yumen pass in Dunhuang,Gansu as examples.These are two famous sites mentioned frequently in ancient Chinese poems,and the typical passes of China's Great Wall cultural heritage system.The authors carried out field research and obtained online comments from three tourism websites by crawler software.Then,the emotional characteristics of tourists and influencing factors were explored by content analysis and emotion analysis methods via ROST CM6 and ROST EA.The results show that:(1)the characteristics of tourists'emotions in literary tourism destinations include mainly positive and negative emotions and have situational heterogeneity,which is the result of multiple factors such as literary works,tourism attractions,tourism facilities and tourism services.(2)Tourists'positive emotions are mainly affected by the historical symbolic significance of literary works,the authenticity of cultural landscape and the locality of natural landscape,the diversity of public cultural and interactive service facilities,the free interpretation services and professional transportation services.(3)Tourists'negative emotions are mainly affected by the negative emotion representation and place image of literary works,the inauthenticity and incompleteness of cultural landscape,the over-comm-ercialization of in teractive facilities and the poor communication network facilities,the inconvenience of ticket services and the lack of free interpretation services.This study has several implications.Theoretically,it refines the elements of the model of literary tourism destination characterist
作者
周小凤
张朝枝
杨晓鹏
曾晓茵
ZHOU Xiaofeng;ZHANG Chaozhi;YANG Xiaopeng;ZENG Xiaoyin(School of Tourism Management,Sun Yat-sen University,Zhuhai 519000,China;Tourism Dapartment,Fudan University,Shanghai 200433,China)
出处
《旅游学刊》
北大核心
2024年第5期77-89,共13页
Tourism Tribune
基金
国家社会科学基金重点项目“文化遗产和旅游融合发展的文化自信生成机制与治理现代化研究”(20AZD067)资助。
关键词
文学
遗产
游客
情感
长城
旅游
literature
heritage
tourist
emotion
the Great Wall
tourism
