摘要
随着2022北京冬奥会的圆满举办以及北方旅游事业的兴起,冰雪体育旅游产业正逐渐成为新的经济增长点。在这个新兴的产业中,数字技术的应用为产业高质量发展提供了新的动力。数字技术,如大数据、人工智能和虚拟现实,已经在冰雪体育旅游产业中发挥了关键作用,为产业的发展提供了强大的支持。为此该文采用文献资料法等研究方法,对数字技术赋能冰雪体育旅游产业高质量发展的模式进行了深入研究。希望通过深入探讨数字技术在冰雪体育旅游产业中的应用,有效促进冰雪体育旅游产业的发展,提高冰雪体育旅游产业的竞争力。
With the successful holding of the 2022 Beijing Winter Olympics and the promotion of tourism in the north,the ice and snow sports tourism industry is gradually becoming a new economic growth point.In this emerging industry,the application of digital technology has provideda new impetus for the high-quality development of the industry.Digital technologies,such as big data,artificial intelligence and virtual reality,have played a key role in the ice and snow sports tourism industry,providing strong support for the development of the industry.Therefore,this paper uses the literature method and other research methods to deeply study the high-quality development mode of the ice and snow sports tourism industry empowered by digital technology.It is hoped that by deeply exploring the application of digital technology in the ice and snow sports tourism industry,it can effectively promote the development of the ice and snow sports tourism industry,and the competitiveness of the ice and snow sports tourism industry will be improved.
作者
唐翠
TANG Cui(Jiaxing Vocational and Technical College,Jiaxing Zhejiang 314000,China)
出处
《冰雪体育创新研究》
2024年第7期19-21,共3页
Research on innovation of ice snow sports
关键词
数字技术
冰雪体育旅游
高质量发展
模式研究
Digital technology
Ice and snow sports tourism
High-quality development
Mode research
