摘要
新媒体时代,作为媒体传播的重要角色,播音主持行业人士承担着传递信息、引导舆论、塑造社会风尚等重要职责,同时也面临着发展机遇与挑战。基于当前广播电视播音主持的行业现状,对其专业特征、专业技巧等方面进行分析探讨,旨在为新形势下播音主持行业人士更好地发展提供理论参考。
In the era of new media,as an important role in media communication,people in the broadcasting and hosting industry is responsible for transmitting information,guiding public opinion,shaping social trends,and so on.At the same time,they also face development opportunities and challenges.Based on the current situation of the broadcasting and hosting industry the professional characteristics,skills,and other aspects are analyzed in order to provide theoretical reference for the better development of broadcasting and hosting industry in the new situation.
作者
齐牧含
吴晓光
Qi Muhan;Wu Xiaoguang(Xi’an International University,Xi’an,Shaanxi,710077;Shanxi Open University,Taiyuan,Shanxi,030027)
出处
《山西开放大学学报》
2024年第1期86-89,共4页
Journal of Shanxi Open University
关键词
播音主持
专业特征
专业技巧
broadcasting and hosting
professional characteristic
professional skill
