摘要
社会经济发展步伐加快的同时,信息也在加快传播速度,作为可承载丰富信息的介质,广告所受的重视度不断提升。现代广告平面设计中,引入各种各样的图形、色彩、文字元素,使得广告内容更加丰富,对受众更具吸引力。但是,民众的审美需求是不断发生变化的,当下已有不少民众对传统图案产生浓厚的兴趣。因此,广告平面设计为保持自身的吸引力,应积极尝试在设计过程中引入传统图案,不仅可赋予设计作品独特的传统韵味,还可促进传统文化的有效传承,是一项极具意义的探索实践活动。
With the acceleration of the pace of social and economic development,information is also speeding up the speed of transmission.As a medium that can carry rich information,advertising has received increasing attention.Modern advertising graphic design,the introduction of a variety of graphics,color,text elements,making the advertising content more rich,more attractive to the audience.However,the aesthetic needs of the public are constantly changing,and many people have a strong interest in traditional patterns.Therefore,in order to maintain its own attractiveness,advertising graphic design should actively try to introduce traditional patterns in the design process,which can not only give design works a unique traditional charm,but also promote the effective inheritance of traditional culture,which is a very meaningful exploration and practice activity.
作者
李晨
LI Chen(Zhengzhou City Vocational College,Zhengzhou 452370,China)
出处
《鞋类工艺与设计》
2024年第9期24-26,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
传统图案
现代广告
平面设计
traditional pattern
modern advertising
graphic design
