摘要
网络零售的发展带来了城乡消费市场新的质变,本文从有关消费分层的消费规模和消费结构两个视角出发,引入消费主体、消费客体、消费环境三个维度,运用双向固定效应模型及GMM模型进行内生性检验,研究网络零售对城乡消费分层的影响,同时使用更换解释变量和调整样本数量的方式进行模型的稳健性检验。研究发现,如今消费现状是消费升级与消费降级并存的消费分层,网络零售可以扩大城乡消费规模且对城市消费规模的扩大与消费结构改善的作用优于农村,促使城乡消费分层的形成。总体而言,网络零售有利于城乡消费升级,且随着网络零售的不断发展,对消费结构的优化作用更加明显。本文还提出:稳住消费者消费信心;完善分配制度;支持、积极推动网络零售市场的发展;加强对网络零售市场的监管等措施,以供参考。
The rise of online retail has brought significant qualitative changes to urban and rural consumption markets.This study investigates the impact of online retail on urban-rural consumption stratification,focusing on consumption scale and structure.It considers three dimensions:consumption subject,object,and environment.Using a two-way fixed effects model and the GMM model for endogeneity testing,along with replacing explanatory variables and adjusting sample sizes for robustness checks,the study finds that current consumption trends show a mix of consumption upgrading and degradation.Online retail expands urban and rural consumption scales,with a more substantial impact on urban consumption scale and structure improvement compared to rural areas,thus promoting urban-rural consumption stratification.Overall,online retail supports the upgrading of urban-rural consumption,and its ongoing development enhances the optimization of consumption structure.The article suggests measures to stabilize consumer confidence,improve income distribution fairness,promote online retail development,and strengthen online retail market regulation.
作者
李菁谊
LI Jingyi(School of Economics,Hunan Agricultural University,Changsha,Hunan,410128)
出处
《中国商论》
2024年第10期25-29,共5页
China Journal of Commerce
基金
2023年湖南农业大学大学生创新创业训练计划项目“黑茶消费行为对正向口碑传播的影响研究”(XCX2023125)。
关键词
网络零售
消费规模
消费结构
城乡消费分层
消费环境
online retail
consumption scale
consumption structure
urban-rural consumption stratification
consumption environment
