摘要
[目的/意义]从信息链视角探究在线健康信息质量治理的用户作为生产者、传播者以及消费者等不同角色时,影响其信息自治行为及自治效果的主要因素及其演化规律,并据此提出相应的治理路径。[方法/过程]首先,界定用户在信息链上所处的不同健康信息角色与其对应健康信息自治行为的成本与收益;然后,构建“生产者—传播者—消费者”三方演化博弈模型,并分析其动态演化过程与均衡稳定策略;最后,通过Matlab进行数值仿真,探讨各参数变化对用户自治行为的影响,验证模型及演化结果的准确性。[结果/结论]结果表明,自治过程中,影响生产者博弈策略的主要因素是“主动提升”成本与信任收益等;推动传播者从“常规接受”转向“主动阻断”的主要因素是反馈激励与流量收益等;促使消费者从“消极规避”转向“积极规避”的主要因素是反馈成本与正向激励等。
[Purpose/Significance]From the perspective of information chain,this paper explores the influencing factors and evolution rules of online health information quality governance users in different roles such as producers,disseminators and consumers,and proposes corresponding governance paths.[Method/Process]Firstly,the paper defined the different health information roles of users on the information chain and the costs and benefits of their corresponding health information autonomous behavior;Then,a tripartite evolutionary game model of“producer disseminator consumer”was constructed,and its dynamic evolution process and equilibrium stability strategy were analyzed;Finally,numerical simulations were conducted by using Matlab to explore the impact of parameter changes on user autonomy behavior and verify the accuracy of the model and evolution results.[Result/Conclusion]In the process of autonomy,the main factors that affect the game strategy of producers are“actively increasing”costs and trust benefits;The main factors driving communicators to shift from“conventional acceptance”to“active interruption”are feedback incentives and traffic returns;The main factors driving consumers to shift from“negative avoidance”to“positive avoidance”are feedback costs and positive incentives.
作者
毕崇武
张燕婷
金燕
孙倬
Bi Chongwu;Zhang Yanting;Jin Yan;Sun Zhuo(School of Information Management,Zhengzhou University,Zhengzhou 450001,China;Zhengzhou Data Science Research Center,Zhengzhou 450001,China;School of Politics and Public Administration,Zhengzhou University,Zhengzhou 450001,China)
出处
《现代情报》
CSSCI
北大核心
2024年第6期45-58,共14页
Journal of Modern Information
基金
国家社会科学基金一般项目“群体参与视角下在线健康信息质量治理研究”(项目编号:21BTQ054)。
关键词
信息链
健康信息质量
自治
演化博弈
information chain
quality of health information
autonomy
evolutionary game
