摘要
随着环境问题日益严重,大众的环保意识不断增强,故而企业和消费者越来越关注绿色包装设计。视觉传达设计作为一种强大的营销手段,在包装设计中起着至关重要的作用。笔者通过分析当前市场趋势、创新技术和可持续发展设计原则,提出建议与想法,以期推动绿色包装与视觉传达设计有机结合。本文通过案例分析,展示了一些成功的视觉传达设计与绿色包装设计可持续发展的结合实践,并评估了这些实践在可持续性发展方面的效果。
With the increasingly serious environmental problems,the public’s environmental awareness continues to increase,so enterprises and consumers are more and more concerned about green packaging design.As a powerful marketing tool,visual communication design plays a crucial role in packaging design.By analyzing current market trends,innovative technologies and sustainable design principles,the author puts forward suggestions and ideas to promote the organic integration of green packaging and visual communication design.Through case studies,this paper presents some successful practices of combining visual communication design with sustainable development of green packaging design,and evaluates the effects of these practices in terms of sustainable development.
作者
陈敏怡
刘凯
曾祥慧
CHEN Min-yi;LIU Kai;ZENG Xiang-hui(Guangxi University of Science and Technology,Liuzhou 545006,China)
出处
《绿色包装》
2024年第4期131-134,共4页
Green Packaging
关键词
绿色包装
包装设计
视觉传达设计
可持续包装设计
green packaging
packaging design
visual communication design
sustainable packaging design
