摘要
习近平总书记在党的二十大报告中强调,要“用好红色资源、传承红色基因、赓续红色血脉”。河南省红色旅游资源丰富,类型全面。长期以来,河南省红色旅游发展稳步向前推进,并取得了巨大成就。然而,根据河南省红色旅游发展现状调查研究表明,红色旅游资源的开发虽得以重视,但还没有被充分挖掘出来,还存在旅游亲和力不足、红色文旅资源开发单一且同质化严重、红色旅游品牌打造有限等问题。针对这些突出问题,提出了以红色文化软环境为抓手优化红色旅游亲和力、以产业融合发展为重点开发红色文化旅游资源和以游客体验质量为核心打造红色旅游产品品牌的发展对策。
In the report of the 20th CPC National Congress,General Secretary Xi Jinping emphasized the need to"make good use of red resources,inherit red genes and continue the red bloodline"Henan Province is rich in red tourism resources with a comprehensive range of types.For a long time,the development of red tourism in Henan Province has been steadily advancing and has achieved tremendous achievements.However,according to the investigation and research on the curent development status of red tourism in Henan Province,although the development of red tourism resources has been valued,it has not been fully explored,and there are still problems such as insufficient tourism affinity,single and serious homogenization of red cultural tourism resources development and limited brand building of red tourism.In response to these prominent issues,development strategies have been proposed to optimize the affinity of red tourism by focusing on the soft environment of red culture,develop red cultural tourism resources with a focus on industrial integration development and build red tourism product brands with tourist experience quality as the core.
作者
何延凌
李逸情
陈麦池
HE Yanling;LI Yiqing;CHEN Maichi(School of Foreign Languages,Henan University of Technology,Zhengzhou,Henan 450000;School of Business,Anhui University of Technology,Maanshan,Anhui 243032,China)
出处
《焦作大学学报》
2024年第1期41-45,共5页
Journal of Jiaozuo University
基金
2023年度河南省教育厅人文社会科学研究一般项目“河南省红色旅游亲和力实证研究”(2023-ZDJH-128)
安徽省大学生创新训练项目“大别山革命老区红色旅游亲和力调查研究”(S202310360350)。
关键词
旅游亲和力
红色旅游
高质量发展
红色文化
tourism affinity
red tourism
high-quality development
red culture
