摘要
漳州市民俗文化丰富,现阶段文旅融合模式以在特定空间内展示为主,存在民俗文化知名度低、民俗文化内涵挖掘不足、同质化严重、难以吸引游客、旅游收益惠及对象有限等问题。本文认为,要实现漳州文旅深度融合,需注重民俗文化传承主体即普通居民的力量,将文旅融合的视角从“游客”切换至“居民+游客”的角度,从打造“宜游环境”转变为打造“宜居宜游型环境”。提高当地居民的认同感与自豪感,通过加强文旅融合的公众教育,引导当地居民自发主动地参与民俗文化宣传。根据游客注重体验式旅游、追求情感旅游的特性,大力开发能够凸显漳州特色的体验型文旅项目,通过现代技术持续有针对性地向外宣传。
Zhangzhou City is rich in folk culture,and at present,the integration mode of culture and tourism is mainly displayed in specific spaces.There are problems such as low popularity of folk culture,insufficient exploration of folk culture connotation,serious homogenization,difficulty in attracting tourists,and limited beneficiaries of tourism revenue.This article believes that in order to achieve deep integration of culture and tourism in Zhangzhou,it is necessary to pay attention to the power of ordinary residents,who are the main inheritors of folk culture.The perspective of cultural and tourism integration should be shifted from“tourists”to“residents+tourists”,and from creating a“livable and tourism friendly environment”to creating a“livable and tourism friendly environment”.Enhance the sense of identity and pride of local residents,and guide them to actively participate in the promotion of folk culture by strengthening public education on cultural and tourism integration.Based on the characteristics of tourists focusing on experiential tourism and pursuing emotional tourism,we will vigorously develop experiential cultural and tourism projects that can highlight the characteristics of Zhangzhou,and continuously promote them to the outside world with targeted modern technology.
作者
鄢玲
YAN Ling(Jiageng College,Xiamen University,Xiamen,Fujian 363105)
出处
《江苏商论》
2024年第5期57-62,共6页
Jiangsu Commercial Forum
基金
漳州市哲学社会科学研究规划课题《旅游融合视域下漳州民俗文化发展对策研究》(项目编号:JX22313011)。
关键词
文旅融合
漳州民俗文化
宜居宜游
体验式文旅项目
integration of culture and tourism
Zhangzhou Folk Culture
Suitable for living and traveling
Experience based cultural and tourism projects
