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中药企业生产决策与政府监管的演化博弈分析

Evolutionary Game Analysis of Production Decision and Government Regulation in Traditional Chinese Medicine Enterprises
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摘要 中药企业生产决策与政府监管策略选择存在博弈关系。通过构建中药生产企业与政府监管之间的演化博弈模型,分析中药企业生产决策在不同监管政策下的实施效果,探讨中药企业调整生产决策以实现系统整体效益提升的方式并剖析政府的监管策略对中药企业生产决策的主要影响。结果表明,在中药企业与政府博弈中,政府实施监管的成本、上级对监管部门的处罚与奖励和中药生产企业的收益、处罚、对消费者的补偿是影响中药企业生产决策的重要因素。建议政府对中药企业的监管要制定科学合理的监管流程,针对中药产业发展阶段、中药材企业发展过程制定有针对性的奖惩措施。 There is a game relationship between the production decision-making of traditional Chinese medicine enterprises and the selection of government regulatory strategies.By constructing an evolutionary game model between traditional Chinese medicine production enterprises and government regulation,this study analyzes the implementation effects of production decisions of traditional Chinese medicine enterprises under different regulatory policies,explores the ways in which traditional Chinese medicine enterprises adjust production decisions to achieve overall system efficiency improvement,and analyzes the main impact of government regulatory strategies on production decisions of traditional Chinese medicine enterprises.The results indicate that in the game between traditional Chinese medicine enterprises and the government,the cost of government regulation,the punishment and reward from superiors to regulatory authorities,and the benefits,punishment,and compensation to consumers of traditional Chinese medicine production enterprises are important factors affecting the production decisions of traditional Chinese medicine enterprises.It is suggested that the government should establish a scientific and reasonable regulatory process for traditional Chinese medicine enterprises,and formulate targeted reward and punishment measures for the development stage of the traditional Chinese medicine industry and the development process of traditional Chinese medicine enterprises.
作者 邰蕾蕾 高阳 付芮 TAI Leilei;GAO Yang;FU Rui(School of Pharmaceutical Economics and Management,Anhui University of Chinese Medicine,Hefei 230012,China;Key Laboratory of Data Science and Innovative Development of Traditional Chinese Medicine,Philosophy and Social Sciences of Anhui Provincial,Hefei 230012,China)
出处 《安徽理工大学学报(社会科学版)》 2024年第2期27-32,共6页 Journal of Anhui University of Science and Technology:Social Science
基金 安徽高校人文社会科学研究重点项目:原材料供应不稳定条件下中药企业需求链管理研究(SK2020A0242) 安徽省社会科学创新发展研究课题:安徽中医药文化与健康旅游融合发展的基本路径研究(2020CX137)。
关键词 中药企业 生产决策 政府监管 演化博弈 traditional Chinese medicine enterprises production decision-making government regulation evolutionary game
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