摘要
随着互联网日益普及和新媒体技术不断发展,跨境电商已成为全球贸易的新势力和经济增长新引擎。“跨境电商+直播”模式快速崛起,为跨境电商行业注入了新动能。直播电商模式与跨境电商相结合,通过直播演示和实时互动,海外客户可以直观地了解商品信息,与主播互动并直接购买产品。新媒体技术的优化升级和广泛应用,引领跨境电商直播开创新局面。基于此,综述跨境电商及其直播的发展现状,详细阐述增强现实(Augmented Reality,AR)、虚拟现实(Virtual Reality,VR)、混合现实(Mixed Reality,MR)及人工智能(ArtificialIntelligence,AI)等新媒体前沿技术在跨境电商直播业态中的有效运用,并展望其未来发展趋势。
With the increasing popularity of the Internet and the continuous development of new media technologies,cross-border e-commerce has become a new force for global trade and a new engine for economic growth.The rapid rise of the"cross-border e-commerce+live broadcast"model has injected new momentum into the cross-border e-commerce industry.The live e-commerce model is combined with cross-border e-commerce,and through live demonstration and real-time interaction,overseas customers can intuitively understand the product information,interact with the anchor and directly purchase the product.The optimization and upgrading of new media technology and its wide application have led cross-border e-commerce live broadcasting to create a new situation.Based on this,this paper summarizes the development status of cross-border e-commerce and its live streaming,elaborates on the effective application of frontier technologies of new media such as Augmented Reality(AR),Virtual Reality(VR),Mixed Reality(MR)and Artificial Intelligence(Al)in cross-border e-commerce live streaming formats,and looks forward to its future development trend.
作者
李芳
LI Fang(Shaoxing Vocational&Technical College,Shaoxing 312000,China)
出处
《电视技术》
2024年第3期173-175,共3页
Video Engineering
关键词
新媒体技术
跨境电商
直播
new media technology
cross-border e-commerce
live streaming
