摘要
文章在梳理图书馆红色文化传播现状、总结短视频传播红色文化优势的基础上,依据5W模式,从提升短视频运营能力、把握短视频质量、优化传播渠道、关注短视频受众、重视传播效果评估等方面,提出了图书馆红色文化短视频传播策略,旨在为图书馆开展相关实践和研究提供参考。
Based on the current situation of red culture dissemination in libraries and the advantages of short video spreading red culture,this paper presents strategies for the dissemination of red culture short video in the library guided by the 5W model.These strategies encompass improving short video operational capabilities,ensuring video quality,optimizing communication channels,focusing on short video audiences,and emphasizing the evaluation of dissemination effects.The aim of this study is to provide valuable insights for libraries engaged in the practice and research of red culture short videos.
作者
卢玉红
LU Yu-hong(Chengdu University of Traditional Chinese Medicine Library,Chengdu 611137,China)
出处
《大学图书情报学刊》
2024年第3期14-18,共5页
Journal of Academic Library and Information Science
基金
2021年成都中医药大学杏林学者项目“文化自信视域下的大学生红色经典阅读推广模式研究”(DJZD2021004)
2022年成都中医药大学传承创新项目“专利影响力评价视域下四川中药产业创新路径研究”(CCYB2022010)。
关键词
图书馆
红色文化
短视频
5W模式
文化传播策略
library
red culture
short video
5W Mode
cultural dissemination strategy
