摘要
大概四分之一个世纪前,乔治·斯提尔(George Steel)只用四个字就在纽约古典音乐圈中掀起了一次革命,方法极为简单。当年他接管了哥伦比亚大学米勒剧院(Miller Theatre)后,将那个从前只搬演毫不起眼的演出季的场馆,彻底改造为一个充满活力、现代味浓厚的“无贝多芬地带”。当一个备受赞誉的音乐网站询问斯提尔吸引观众来看新作品演出的诀窍时,他回答道:“免费酒水!”
About a quarter century ago,George Steel shook up New York’s classical music establishment with just two words.After turning Columbia University’s Miller Theatre,formerly home to a quiet university concert series,into a vividly modernist“Beethovenfree zone,”he was asked by a respected online music magazine to reveal his secret in enticing audiences to new music.His answer:“Free drinks!”
出处
《歌剧》
2024年第5期52-61,共10页
Opera