我国体育国际话语权提升的机制和路径研究

A Study on the Mechanisms and Pathways for Enhancing China’s International Discourse Power in Sports

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摘要利用文献资料调研和逻辑分析等方法,探讨我国体育国际话语权提升的机制和路径。研究认为,我国体育国际话语权的提升机制主要包括话语主体的参与机制、话语平台的运作机制、话语内容的生成机制、话语资源的整合机制和话语方式的传播机制。而我国体育国际话语权提升存在话语主体参与路径不畅,融合协同不足;话语平台运作同质化,民族特色不鲜明;话语内容生成原创乏力,与国际接轨不够;话语资源整合体系松散,综合能效不强;话语传播渠道手段单一,表达方式滞后等问题。为此,需要不断拓展多元话语主体的参与渠道、积极打造立体化体育话语平台格局、动态把握体育话语民族性与世界性、充分发挥体育话语资源的最大效能、不断夯实体育话语对外传播的基础,以提升我国体育国际话语权。 This study employs research methods such as literature review and logical analysis to explore the mechanisms and pathways for enhancing China’s international discourse power in sports.The study identifies that the key mechanisms for enhancing China’s international discourse power in sports include the participation mechanism of discourse subjects,the operation mechanism of discourse platforms,the generation mechanism of discourse content,the integration mechanism of discourse resources,and the dissemination mechanism of discourse modes.However,challenges exist in China’s efforts to enhance its international discourse power in sports,such as limited participation pathways for discourse subjects and insufficient collaboration,homogeneous operation of discourse platforms with a lack of distinctive national characteristics,limited originality in generating discourse content with insufficient international acceptance,loose integration of discourse resources with weak comprehensive efficiency,and limited channels and outdated expression methods for discourse dissemination.To address these challenges,it is crucial to continuously expand the participation channels for diverse discourse subjects,actively develop a multidimensional sports discourse platform framework,dynamically balance the national and global aspects of sports discourse,maximize the effectiveness of sports discourse resources,and solidify the foundation for external dissemination of sports discourse to enhance China’s international discourse power in sports.

作者邓星华蒲毕文曾诚朱小涛梁立启丛密林黄启龙孙晨晨刘仲豪李禄玉董乙锋 DENG Xinghua;PU Biwen;ZENG Cheng;ZHU Xiaotao;LIANG Liqi;CONG Milin;HUANG Qilong;SUN Chenchen;LIU Zhonghao;LI Luyu;DONG Yifeng(School of Physical Education and Sports Science,South China Normal University,Guangzhou 510006,China;Physical Education and Sports Research Department,Guangdong University of Finance,Guangzhou 510521,China;School of Physical Education,Lingnan Normal University,Zhanjiang 524048,China;School of Physical Education,Guangzhou University,Guangzhou 510006,Chian;School of Physical Education,Guangdong University of Education,Guangzhou 510303,China;South China Business College Guangdong University of Foreign Studies,Guangzhou 510545,China;Ya Bao Primary School Attached To South China Normal University,Shenzhen 518100,China)