摘要
文化消费是中国近年来的热点议题,然而,关于文化消费心理的专项研究尚显匮乏。探析不同消费者群体的文化消费心理,不但具有理论意义,对于文化经营者进行分众市场定位亦具有现实意义。第一,从性别角度,探析男性角色和男性文化消费心理;女性角色和女性文化消费心理;性别角色双性化和跨性别文化消费心理。第二,从年龄角度,探析未成年人、青年人、中年人、老年人的文化消费心理。第三,从阶层角度,探析中产阶层以上群体、中产阶层以下群体的文化消费心理。第四,从地区角度,探析城乡消费者、各区域消费者、不同等级城市消费者的文化消费心理差异。
Cultural consumption is a hot topic in China in recent years.However,there is still a lack of special research on cultural consumption psychology.Exploring the cultural consumption psychology of different consumer groups not only has theoretical significance,but also has practical significance for cultural operators to carry out niche market positioning.First,from the perspective of gender,explore male roles and male cultural consumption psychology;female roles and female cultural consumption psychology;bisexual roles and cross-gender cultural consumption psychology.Second,from the perspective of age,this paper analyzes the cultural consumption psychology of minors,young people,middle-aged people and the elderly.Third,from the perspective of class,this paper analyzes the cultural consumption psychology of the groups above the middle class and the groups below the middle class.Fourthly,from the regional perspective,this paper analyzes the psychological differences of cultural consumption between urban and rural consumers,regional consumers and urban consumers of different levels.
作者
徐望
XU Wangl(Purple Academy of Culture&Creativity,Nanjing University of the Arts,Nanjing 210013,China;Jiangsu Provincial Academy of Culture and Arts,Nanjing 210005,China)
出处
《未来与发展》
2024年第4期20-25,7,共7页
Future and Development
基金
国家社科基金艺术学项目“多元融通视域下的新时代文化消费研究”(22BH143)。
关键词
消费心理
文化消费心理
文化消费
消费者群体
consumption psychology
cultural consumption psychology
cultural consumption
consumer groups
