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数字经济、农旅融合与乡村振兴

Digital Economy,Integration of Agriculture and Tourism and Rural Revitalization
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摘要 数字经济赋能乡村振兴,推动乡村迈入数字化、智能化新时代。数字乡村建设催生了农旅融合发展模式。该模式以旅游业为主、农业为辅,以旅游业促进农业产业结构升级、延伸农业产业链、提高农产品附加值,实现农业由单一结构转向多元化结构,以农民增收带动农村发展。论文采用2011-2020年中国省际面板数据,探讨数字经济促进乡村振兴的作用机制以及理论逻辑,通过熵值法测算数字经济、农旅融合以及乡村振兴三个主要变量的发展水平。使用固定效应模型探究数字经济促进乡村振兴的影响机制,引入农旅融合中介变量,借助中介模型验证数字经济通过间接促进农旅融合新产业模式兴起带动乡村振兴。实证回归结果表明:1.数字经济对乡村振兴具有正向促进作用,且对西部地区的作用效果大于中部和东部地区,通过一系列稳健性和内生性检验,结果依然显著。2.间接影响机制分析显示,农旅融合在数字经济促进乡村振兴的间接影响机制中起到部分中介作用。3.进一步分析显示,数字经济对乡村产业、生态、治理以及生活方面具有正向促进作用,其中乡村产业的影响效果最显著。 The digital economy has empowered rural revitalization and ushered rural areas into a new era of digitalization and intelligence.In the construction of digital countryside,the integrated development of agriculture and tourism is promoted.This model takes tourism as the main agriculture as the supplement,uses tourism to promote the upgrading of agricultural industrial structure,extends the agricultural industry chain,and improves the added value of agricultural products,so as to realize the transformation of agriculture from a single structure to a diversified structure,and drives rural development with the increase of farmers'income.Based on China's inter-provincial panel data from 2011 to 2020,this paper discusses the mechanism and theoretical logic of digital economy promoting rural revitalization,and calculates the development level of three major variables,namely digital economy,the integration of agriculture and tourism,and rural revitalization,using the entropy value method.The fixed-effect model was used to explore the influence mechanism of digital economy in promoting rural revitalization,and the intermediary variables of rural and tourism integration were introduced.The intermediary model was used to verify that digital economy indirectly promoted rural revitalization through the rise of new industrial models of rural and tourism integration.The empirical regression results show that:1.Digital economy has a positive promoting effect on rural revitalization,and the effect on the western region is greater than that on the central and eastern regions.Through a series of robustness and endogeneity tests,the results are still significant;2.The analysis of indirect impact mechanism shows that the integration of agriculture and tourism plays a partial intermediary role in the indirect impact mechanism of digital economy to promote rural revitalization;3.Further analysis shows that the digital economy has a positive promoting effect on rural industry,ecology,governance and life,among which the rural industry ha
作者 杨海军 邹银 YANG Hai-jun;ZOU Yin
出处 《农村金融研究》 北大核心 2024年第2期58-69,共12页 Rural Finance Research
基金 江西省社会科学“十四五”(2023年)项目“高位推动我省加入周边区域重大发展战略,提升区域协调发展水平”(编号:23WT70)的阶段性研究成果。
关键词 数字经济 乡村振兴 农旅融合 中介效应 Digital Economy Rural Revitalization Integration of Agriculture and Tourism Mediating Effect
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