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国画色彩艺术在群众文化活动中的传播策略与实践

The Dissemination Strategies and Practices of Chinese Traditional Painting Color Art in Mass Cultural Activities
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摘要 国画色彩艺术作为中国传统艺术的瑰宝,体现着我国人民的审美情趣和审美追求。然而,如何将这种艺术更好地传播到群众中,实现中华优秀传统文化的传承,是当前面临的一个重要问题。本文以“国画色彩艺术在群众文化活动中的传播策略与实践”为主题,旨在探讨如何通过有效的传播策略,将国画色彩艺术融入群众文化活动,从而丰富群众的文化生活,提升群众的艺术素养,推动中国传统艺术的发展。 Traditional Chinese painting color art is a treasure of Chinese traditional art,embodying the aesthetic taste and pursuit of the Chinese people.However,how to better disseminate this art to the masses and realize the inheritance of excellent traditional Chinese culture is an important issue facing us today.This article takes"The dissemination strategy and practice of traditional Chinese painting color art in mass cultural activities"as its theme,aiming to explore how to integrate traditional Chinese painting color art into mass cultural activities through effective dissemination strategies,enrich the cultural life of the masses,enhance the artistic literacy of the masses,and promote the development of traditional Chinese art.
作者 王琴 Wang Qin(Zoucheng City Cultural Tourism Public Service Center)
出处 《色彩》 2024年第2期84-86,共3页 Fashion Color
关键词 国画色彩 群众文化活动 传播策略 Chinese traditional painting color mass cultural activities dissemination strategies
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