摘要
参股经营是中国石油销售业务发展的重要助推手段,销售企业与参股企业合作,在保障产业链平稳运行与促进企业技术进步等方面具有重要意义。在批零一体化政策运行下,销售公司直批汽油给参股企业,似乎因收入较低造成了销售企业效益下滑。通过设置参数与公式推导,结合不同地区的销售企业经营情况,得出并非一定造成效益下滑的结论,并提出批零一体化政策运行下增加企业整体效益的措施:加强市场研判,把握市场规律;坚守市场份额,提高零售比例;创新管理手段,激发员工动力。
Minority equity participation operation is an important way to promote the development of PetroChina's sales business,and cooperation between sales enterprise and minority equity participation enterprise is of great significance in ensuring the smooth operation of the industrial chain and promoting the technological progress of enterprises.Under the integrated operation of wholesale and retail,the sales enterprise directly wholesales gasoline to the minority equity participation enterprise,which seems a decrease in the efficiency of the sales enterprise due to lower revenues.Through parameter setting and formula derivation,combined with sales enterprises in different regions,the paper concludes that it does not necessarily lead to a decline in efficiency.It proposes such measures to increase the overall efficiency of the enterprise under the operation of integrated operation of wholesale and retail as strengthening market research,grasping the market law,sticking to hold the market share,increasing the proportion of retailing,and innovating management means to stimulate the motivation of the staff.
作者
李嘉
LI Jia(PetroChina Marketing Company)
出处
《国际石油经济》
2024年第3期87-94,共8页
International Petroleum Economics
关键词
批零一体化
成品油销售企业
参股企业
integrated operation of wholesale and retail
refined oil marketing enterprise
equity enterprise
