摘要
乡村民宿作为旅游新业态近年来发展迅速,已成为我国乡村旅游业发展的重要引擎。对于以农业经济为主的寒地地区,发展乡村民宿成为寒地旅游发展和产业升级的重要突破口。文章根据寒地乡村民宿普遍存在的“散乱小”、同质化严重、缺乏文化内涵、营销推广能力不足、经营管理不规范等诸多问题,有针对性地提出了以现代互联网思维提升顶层设计,打造民宿“航母”,丰富多元化文化内涵,引进现代理念提升设计、建设、管理、服务层级的建议,以期促进寒地乡村民宿的品牌建设和规范性发展。
As a new type of tourism,rural homestay has developed rapidly in recent years,and has become an important engine for the development of rural tourism.For the cold region dominated by agricultural economy,the development of rural homestay has become an important breakthrough for the development of cold tourism and industrial upgrading.According to the problems of rural homestay in cold regions,such as“scattered and small”,serious homogeneity,lack of cultural connotation,insufficient marketing ability,irregular management,etc.,this paper puts forward suggestions that modern Internet thinking should promote the top design,build a homestay“aircraft carrier”,and introduce modern concepts to promote the design,construction,management and service levels,in order to promote the brand construction and normative development of rural homestay in cold region.
作者
崔云飞
周艳芳
CUI Yunfei;ZHOU Yanfang(College of Art and Design,Heilongjiang Institute of Technology,Harbin150050,China)
出处
《黑龙江工程学院学报》
CAS
2024年第2期56-60,共5页
Journal of Heilongjiang Institute of Technology
基金
黑龙江省高等教育教学改革项目(SJGY20180421)
黑龙江工程学院新工科(新文科)研究与实践项目(XGK2022204)。
关键词
寒地乡村民宿
互联网思维
发展策略
rural homestay in cold region
Internet thinking
development strategy
