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中国本土卫浴陶瓷行业在中国风格设计转化过程中的技术路径探究

Exploration of Technical Path of the Chinese Local Sanitary Ceramics Industry in the Process of Chinese Style Design Transformation
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摘要 目的面向中国本土卫浴陶瓷行业,选取国内某龙头卫浴陶瓷企业的资深卫浴陶瓷设计师,探究中国风格在本土卫浴陶瓷设计转化过程中的设计层级及具体设计转化路径。方法在扎根理论的研究框架下,通过半结构深度访谈的形式对14名一线设计专家展开深度访谈,经过对原始资料的编码归纳、合并整理,结合该企业曾发售过的中国风格卫浴陶瓷实际案例来展开中国风格设计转化路径探究。结果最终得到包含中国风格卫浴陶瓷产品外观元素层、中国风格卫浴陶瓷产品及人的影响因素层、中国风格卫浴陶瓷产品深层文化观念层等三层设计转化路径,各层级内又包含不同的中国风格卫浴陶瓷具体设计手法。结论明确中国风格在卫浴陶瓷设计转化过程中的具体设计路径有助于本土卫浴陶瓷行业从更整体视角展开中国风格卫浴陶瓷的设计制造,通过三层设计路径的联动配合,进一步提升中国美学风格在卫浴陶瓷设计中的有效传达,增强中国本土卫浴陶瓷的核心竞争力和文化辨识度。 With regard to the Chinese local sanitary ceramics industry,the work aims to explore the design hierarchy and design transformation path of Chinese style in the transformation process of local sanitary ceramics design by select-ing senior designers from a leading sanitary ceramics enterprise in China.In the grounded theory framework,14 front-line designers were interviewed through semi-structured in-depth interviews.After coding and collation of the original data,the Chinese style design transformation path was explored in combination with the Chinese style sanitary ceramics cases the enterprise had launched.Finally,three layers of design transformation paths were obtained,including the exterior de-sign layer of Chinese style sanitary ceramics,the Chinese style sanitary ceramics products and human influence factors layer,and the deep cultural concept layer of Chinese style sanitary ceramics,and each layer contained different design methods.Clarifying the specific design paths of the Chinese style in the process of sanitary ceramics design transforma-tion helps the local ceramic industry to develop the design and manufacture of Chinese style sanitary ceramics from a more overall perspective.Further,it enhances the effective delivery of Chinese aesthetic style in sanitary ceramics design by linking the three design paths to improve the core competitiveness and cultural recognition of the local Chinese sani-tary ceramics industry.
作者 赵超 王开天 ZHAO Chao;WANG Kaitian(Academy of Arts&Design,Tsinghua University,Beijing 100084,China;School of Mechanics and Materials Engineering,North China University of Technology,Beijing 100144,China)
出处 《包装工程》 CAS 北大核心 2024年第8期159-167,198,共10页 Packaging Engineering
基金 科技部国家重点研发计划(2019YFB1405701)。
关键词 中国风格 卫浴陶瓷 扎根理论 设计分析 设计转化路径 Chinese style sanitary ceramics grounded theory design analysis design transformation path
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