摘要
数字化转型是提高企业创新能力,保持企业活力和竞争优势的必然选择,中小企业面临“不愿转、不敢转、不会转、不能转”的转型难题,平台赋能可以弥补中小企业实施数字化转型战略时在资源和能力上的不足。基于TOE框架分析中小企业数字化转型的影响因素,从数据赋能和生态赋能两方面论述数字平台对价值共创、促进创新、降低成本和提高效率的重要作用。基于上述研究,提出平台赋能视角下中小企业顺应数字化转型发展趋势的对策建议,丰富了平台赋能数字化转型相关研究,为中小企业推进数字化转型提供理论指导。
Digital transformation is an inevitable choice to improve the innovation ability of enterprises and maintain their vitality and competitive advantages.Small and medium-sized enterprises(SMEs)are faced with the transformation problems of"unwilling to turn,not daring to turn,not knowing how to turn,and not being able to turn".Platform enablement can make up for the shortcomings of SMEs in terms of resources and capabilities when they carry out digital transformation.Based on the TOE framework,this paper analyzes the influencing factors of SMEs'digital transformation,and discusses the important roles of digital platforms in value co-creation,innovation promotion,cost reduction and efficiency improvement from the aspects of data enablement and ecological enablement.Based on the above research,the countermeasure suggestions for SMEs to comply with the development trend of digital transformation under the perspective of platform enablement are proposed.This paper enriches the research related to platform enablement digital transformation and provides theoretical guidance for SMEs to promote digital transformation.
作者
易加斌
赵佳伟
YI Jiabin;ZHAO Jiawei(School of Business,Harbin University of Commerce,Harbin 150028,China)
出处
《科技创新与生产力》
2024年第3期75-77,80,共4页
Sci-tech Innovation and Productivity
基金
黑龙江省2022年度研究生课程思政案例库建设项目(63230129)
黑龙江省2023年度“双一流”校级研究生精品课程建设项目(63230153)。
关键词
数字平台
数字化转型
数据赋能
生态赋能
中小企业
digital platform
digital transformation
data enablement
ecological enablement
SME
