摘要
讲好中国故事是我国国际传播能力建设的重要任务,对塑造国家形象、提升国际话语权具有重要作用。文化差异是文化国际传播过程中不可避免的障碍,因此提升跨文化意识并采取相应对策对中国故事的国际传播尤为重要。从跨文化角度来看,中国故事国际传播的叙事内容可选择受众容易接受的素材和叙事侧面,并深挖故事主题;叙事策略可采取柔性叙事、借用外国文化形式、叙事主体多元化等手段,服务于建立有效传播渠道。从跨文化角度研究中国故事的国际传播可以为中国故事在大众层面传播提供路径选择,有助于中华文明和中国智慧走向世界。
Telling China’s stories well is an important task in the construction of China’s international communication capacity building,which plays an important role in shaping the national image and enhancing the international right of speech.Cultural difference is an inevitable obstacle in the process of international cultural transmission,so it is particularly important to enhance cross-cultural awareness and take corresponding countermeasures for the international communication of China’s stories.From the cross-cultural perspective,the narrative content of the international communication of China’s stories can choose the material and narrative perspective that the audience can easily accept,and dig the story theme deeply;the narrative strategy can adopt flexible narrative,foreign cultural carriers and pluralistic narrative to serve the establishment of effective communication channels.Studying the international communication of China’s stories from a cross-cultural perspective can provide a path choice for the communication of China’s stories at the mass level,and help Chinese civilization and Chinese wisdom to go to the world.
作者
杨晓梅
杜璇
YANG Xiao-mei;DU Xuan(School of Foreign Languages,Qingdao University of Science and Technology,Qingdao 266061,China)
出处
《青岛科技大学学报（社会科学版）》
2024年第1期70-75,共6页
Journal of Qingdao University of Science and Technology(Social Sciences)
基金
第十一批“中国外语教育基金”共建项目(ZGWYJYJJ11B016)。
关键词
中国故事
跨文化
国际传播
叙事
telling China’s stories well
cross-cultural studies
international communication
narrative
