摘要
市场对动物源性食品的旺盛需求有效提高了饲料企业的经济效益,这对实现饲料企业的可持续发展具有重要的推动作用。但在复杂多变的市场环境下,饲料产品同质化、产能过剩、需求多元化等现实情况都对饲料企业的市场营销提出了挑战。为了更好地帮助饲料企业创造价值,需要从价值链的角度入手,对饲料企业的营销模式进行分析,力求通过提高产品销量来为饲料企业的可持续发展奠定基础。
The strong demand for animal derived foods in the market has effectively improved the economic benefits of feed enterprises,which plays an important role in promoting the sustainable development of feed enterprises.However,in the complex and ever-changing market environment,the homogenization of feed products,overcapacity,and diversified demand pose challenges to the marketing of feed enterprises.To better help feed enterprises create value,it is necessary to start from the perspective of the value chain,analyze the marketing model of feed enterprises,and strive to lay the foundation for the sustainable development of feed enterprises by increasing the sales of feed products.
作者
范志英
FAN Zhiying(Shanxi Institute of Mechanical and Electrical Engineering,Changzhi,Shanxi Province 046011,China)
出处
《中国饲料》
北大核心
2024年第6期161-164,共4页
China Feed
基金
山西省教育科学“十四五”规划2022年度课题(GH—220434)。
关键词
价值链
饲料企业
营销模式
经济效益
可持续发展
value chain
feed enterprises
marketing model
economic benefits
sustainable development
