摘要
随着信息技术的迅速发展,大数据已经成为国家基础性战略资源,越来越多的企业也开始注重大数据分析能力的提升。为了探讨大数据分析能力对企业绩效的影响,基于以资源基础理论和动态能力理论,本研究构建了大数据分析能力、市场敏捷性、组织韧性以及企业绩效之间关系的研究模型。实证结果显示:大数据分析能力对企业绩效有正向影响;市场敏捷性在二者之间起着中介作用;同时组织韧性正向调节市场敏捷性的中介作用。研究结论为推动企业展开大数据分析提升企业绩效具有指导意义。
With the rapid development of information technology,big data has become a fundamental strategic resource for the country,and more and more enterprises are beginning to focus on improving their big data analysis capabilities.In order to explore the impact of big data analysis capability on enterprise performance,based on resource-based theory and dynamic capability theory,this study constructed a research model on the relationship between big data analysis capability,market agility,organizational resilience,and enterprise performance.The empirical results show that the ability to analyze big data has a positive impact on corporate performance,market agility plays a mediating role between them and simultaneously,organizational resilience positively moderates the mediating role of market agility.The above research conclusion may provide guidance for promoting enterprises to conduct big data analysis and improve their performance.
作者
刘洪深
宋悦
黄欢
Liu Hongshen;Song Yue;Huang Huan(School of Economics and Management,Changsha University of Science and Technology,Changsha,Hunan 410114,China)
出处
《湖北工程学院学报》
2024年第2期93-100,共8页
Journal of Hubei Engineering University
基金
湖南省哲学社会科学基金基地项目(20JD003)
湖南省教育厅科学研究重点项目(21A0200)。
关键词
大数据分析能力
企业绩效
市场敏捷性
组织韧性
big data analysis capability
enterprise performance
market agility
organizational resilience
