摘要
在新的传播环境下,抖音借助其强大的社交、低门槛、互动性强的特质,成为最受欢迎的短视频平台之一,不少城市借助抖音平台宣传城市形象,获取热度。今年最火的城市莫过于山东淄博,“进淄博赶烤”“淄博烧烤”等相关话题在抖音短视频平台上热度居高不下,淄博一跃成为新晋的网红城市。淄博作为并非一、二线城市,经济位列山东第7名,通过短视频平台塑造淄博城市形象值得研究。通过对热度最高的抖音视频进行描述性统计,总结淄博的城市形象构建,从传媒学、社会学的角度深挖其背后爆火的原因,并针对现有城市发展提出现存的问题与解决方案。
In the new communication environment,TikTok has become one of the most popular short video platforms with its strong social,low threshold and interactive characteristics.Many cities use TikTok platform to promote the image of the city and gain popularity.Among them,the hottest city this year is Zibo,Shandong Province.Relevant topics such as'going to Zibo to catch a barbecue'and'Zibo barbecue'remain hot on the short video platform of TikTok,and Zibo has become a new Internet celebrity city.Zibo is not a second-tier city,and its economy ranks seventh in Shandong.Its image of Zibo city through short video platform is worth studying.Based on the descriptive statistics of the most popular TikTok video,this paper summarizes the construction of Zibo's city image,explores the reasons behind the explosion from the perspective of media science and sociology,and puts forward the existing problems and solutions for the existing urban development.
作者
刘亚雪
LIU Yaxue(School of Journalism and Communication,Wuhan Institute of Physical Education,Wuhan Hubei 030600)
出处
《中国科技纵横》
2024年第1期159-161,170,共4页
China Science & Technology Overview
