摘要
敦煌文化是多元文明长期交融的结果,是在继承本土优秀文化的基础上,不断创新发展的最佳文化范本,也是向世界讲好中国故事的最佳脚本,敦煌文化显示了中华优秀传统文化的博大精深与文化多样性。多年来,敦煌文化得到了国家、甘肃省、敦煌市的大力保护,实现了文化大发展。但是在敦煌文化的国际传播方面,仍有较大发展空间。针对敦煌文化的国际传播现状,提出了五个品牌建设策略,即塑造文旅品牌、打造节会品牌、衍生文化品牌、建设语言品牌、构筑数字品牌,并提出了五条具有可操作性的建议,以期为敦煌文化的国际传播带来有益启示。
Dunhuang culture is the result of the long-term integration of multiple civilizations.It is the best cultural model for continuous innovation and development on the basis of inheriting local excellent culture,and the best script for telling the world good stories of China.Dunhuang culture highlights the Chinese cultural spirit,mindedness,and self-confidence.Over the years,Dunhuang culture has been greatly protected by the country,Gansu Province,and Dunhuang City,achieving great cultural development.However,there is still significant space for development in the international communication of Dunhuang culture.This article proposes five brand building strategies for the international dissemination of Dunhuang culture,including shaping cultural and tourism brands,creating festival brand,deriving cultural brand,building language brand,and building digital brand.Five actionable suggestions are also proposed to provide useful insights for the international communication of Dunhuang culture.
作者
曹益源
CAO Yi-yuan(Bureau of Technology,China Media Group,Beijing 100043,China)
出处
《兰州文理学院学报（社会科学版）》
2024年第2期37-42,共6页
Journal of Lanzhou University of Arts and Science(Social Science Edition)
基金
国家社科基金西部项目“网络语言暴力资本消费操纵机制及其防治的批判性话语研究”(20XYY011)。
关键词
敦煌文化
国际传播力
文化品牌
Dunhuang culture
international communication power
cultural brand
