摘要
康养旅游的异军突起和强劲发展,是康养业与旅游业深度融合发展的必然结果,凸显了社会大众对健康生活的追求。我国地大物博、人口众多,有发展康养旅游的优越资源条件和强大的现实需求。目前来看,我国康养旅游还是一片蓝海,有着巨大的发展潜力和发展前景。以四川省康养旅游发展为主线,探讨区域康养旅游发展的动因、现状,因地制宜提出了几大策略:顶层设计持续发力,提高康养旅游产业发展的政策供给效率;深挖区域特色资源,不断创新开发特色康养旅游的品牌产品;强化医疗技术创新,提高康养旅游医疗服务供给水平;加快信息化技术运用,探索构建智慧康养旅游产业的新模式。以期为区域经济发展和康养旅游的发展注入新活力。
The rapid and strong development of health tourism is the inevitable result of the deep integration of health industry and tourism,which highlights the public's pursuit of healthy life.Our country has a large territory,abundant resources and a large population,and has superior resources and strong realistic needs for the development of healthy tourism.At present,China's health tourism is still a blue ocean,with huge potential and development prospects.Taking the development of health tourism in Sichuan province as the main line,the motivation and current situation of the development of regional health tourism were discussed,and several strategies were put forward according to local conditions:the top-level design continues to make efforts to improve the efficiency of policy supply for the development of health tourism industry;digging deep regional characteristic resources to constantly innovate and develop characteristic health tourism brand products;strengthening medical technology innovation to improve the supply level of health tourism medical services;accelerating the application of information technology to explore the construction of a new mode of smart health tourism industry.These countermeasures based on regional characteristics and international undertakings can inject new vitality into the development of regional economy and health tourism.
作者
李杰
LI Jie(Tourism Management Department,Sichuan Business Vocational College,Chengdu 611131,China)
出处
《成都工业学院学报》
2024年第2期71-76,共6页
Journal of Chengdu Technological University
基金
四川省彝族文化研究中心项目(YZWH2305)
四川省农业现代化与乡村振兴研究中心项目(XCZX-029)。
关键词
四川省康养旅游
政策供给
医疗技术创新
智慧康养旅游
health tourism in Sichuan Province
policy supply
medical technology innovation
smart health tourism
