摘要
以青岛劈柴院、上海田子坊和广州永庆坊为例,对比游客对三个近代居住型历史街区的旅游意象。在爬取三个典型街区的网络评论文本的基础上,采用ROST CM6工具对街区的个性意象、结构意象和情感意象进行对比。结果表明:三个街区的个性意象和结构意象呈现出明显的地域特征,但是劈柴院的正面情感意象低于田子坊和永庆坊,且消极情感意象的主题共性大于个性。根据三个典型街区的旅游意象特征,总结出三个街区的旅游意象规律,为其他同类型街区的保护和更新提供参考与借鉴。
Taking Qingdao Pichaiyuan,Shanghai Tianzifang and Guangzhou Yongqingfang as examples,this paper compares the tourists’travel image on three modern residential historical districts.On the basis of crawling the online text and review text of three typical blocks,the ROST CM6 tool is used to compare the personality image,structural image and emotional image of the block.The results show that the individual image and structural image of the three blocks form obvious regional characteristics,but the positive emotional image of Pichaiyuan is lower than that of Tianzifang and Yongqingfang,and the themes of negative emotional image have more commonality than individuality.According to the travel image features of three typical districts,the travel image laws of the three districts are concluded to provide a reference for the protection and renewal of other districts of the same type.
作者
陈海婷
蒋正良
石峰
高敏
Chen Haiting;Jiang Zhengliang;Shi Feng;Gao Min
出处
《城市建筑》
2024年第5期12-14,共3页
Urbanism and Architecture
基金
山东省自然科学基金(ZR2020ME216)。
关键词
居住型历史街区
网络文本
旅游意象
对比
residential historical district
online text
travel image
comparison
