摘要
该文探讨了冬奥会视域下冰雪体育旅游产业的发展困境与应对策略。通过深入分析行业现状,揭示了其规模、趋势、参与者角色和技术创新的影响。同时论证了冬奥会引发的问题,包括运动与旅游融合的挑战、基础设施建设与可持续性问题,以及潜在的市场过度竞争。为有效应对这些困境,该文提出了跨界合作、可持续发展、市场营销优化和创新体验四个战略方向。通过对策略的详细探讨,研究强调了合作与创新在业内推动变革的重要性,强调了可持续发展理念在产业长期发展中的必要性。最后,总结研究的主要发现,提出对政策制定和实践的建议,以期为冰雪体育旅游产业的未来发展提供理论指导和实践支持。
This paper discusses the development dilemma and coping strategies of the snow and ice sports tourism industry under the perspective of the Winter Olympics.Through the in-depth analysis of the current situation of the industry,its scale,trends,participant roles and the impact of technological innovation.At the same time,it demonstrates the problems caused by the Winter Olympics,including the challenges of the integration of sports and tourism,infrastructure construction and sustainability issues,and the potential for excessive competition in the market.In order to effectively cope with those difficulties,this paper puts forward four strategic directions:cross-border cooperation,sustainable development,marketing optimization and innovation experience.Through the detailed discussion of the strategies,the research emphasizes the importance of cooperation and innovation in the industry for the reform,and the necessity of the concept of sustainable development in the long-term development of the industry.Finally,the main findings of the study are summarized and suggestions on policy formulation and practice are put forward in order to provide theoretical guidance and practical support for the future development of ice and snow sports tourism industry.
作者
姜志康
JIANG Zhikang(School of Physical Education,Yangzhou University,Yangzhou City,Jiangsu Province 225000)
出处
《冰雪体育创新研究》
2024年第1期34-36,共3页
Research on innovation of ice snow sports
关键词
冬奥会
冰雪体育旅游
发展
Winter Olympics
Ice and snow sports tourism
Development
